There were widespread calls for Rubiales’ resignation and structural change in the RFEF, paired with support for Jenni Hermoso – the player he had forcibly kissed on the lips at the final , and whom the RFEF was accused of mistreating following the incident – in Spain and from women’s football teams around the world. The social movement caused by Rubiales’ conduct and continued public denials of wrongdoing has been described as Spain’s #MeToo movement; it quickly assumed the name #SeAcabó (lit. ‘It’s over’), from a tweet posted by Alexia Putellas after Rubiales’ speech. Previous attempts by players using collective action to force improvements in the conditions of women’s football in Spain have been either ignored or given outward but not systemic change.

The general unity of Spanish society in criticising Rubiales – including politicians from across the political spectrum – was considered unprecedented, as was the support of women’s football from men’s football players and teams. Rubiales subsequently resigned as president on 10 September 2023, later being banned from football-related activities for three years. A criminal complaint relating to alleged coercion is also being investigated.

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nah i still got hugo’s number