So irresponsible to give their users information. Then they can make… informed decisions!!! 😱
If you truly think AI is so great, why don’t you want to disclose it?
He’s only mad because Unreal Engine 6 is going all-in on AI development and he’s realizing he just shot his company (and all other users of their engine) in the foot.
His argument makes no sense. What he is saying is that game devs will fall behind competition if they have to disclose AI use… Which correctly implies that customers will not buy products in the AI category… Which means clients don’t want AI snuck into games. This means he would rather sell you games with AI against your consent than be transparent.
The problem he proposes only exists in his universe where AI is not disclosed versus on steam where those companies that use AI are now actually falling behind those that don’t.
Consumer choice really sucks when you’ve got a worse product.
You can’t properly extract value from and exploit customers when somebody else is giving customers exactly what they want. How rude!
His argument hinges on the idea that consumers “discriminate against” games using AI-generated assets, which, of course, they do, and they should, because even if some of it is good, it’s not worth digging through the trash to find it.
Of course Timmy also owns a game engine built on AI-generated assets so he has to play the victim card (again) even though he’s only a victim of his own perpetually-stupid decisions.
This is why Steam has a “monopoly” by technicality. Steam doesn’t do anything to the competition, the competition just keeps making an objectively worse platform so bad that they end up killing themselves. Steam shouldn’t have to be accountable for that, its not Gabe’s fault the other CEOs are stupid.
Tim Sweeny is the biggest loser out there next to elon musk.
“Company accused of putting sawdust in their baked goods furious at ingredient labelling standards; more at 11.”