If scrolling feels more exhausting than entertaining, you're not alone. I feel the same way, and a recent study backs up the sentiment: Social media is losing its fun factor.
  • Zombie@feddit.ukEnglish
    42·
    2 days ago

    No, just not as profitable.

    They could have had guaranteed medium long term return, if they played nice. But now there’s backlash against both the brands and even the very concept of that form of social media.

    So they’ve had high short term gain that could all come collapsing down relatively soon.

    • Supamanc@sopuli.xyzEnglish
      71·
      2 days ago

      I thought all of the social medias were bleeding money until they had the customer base locked down enough to exploit with all of the aforementioned shit?

      • Zombie@feddit.ukEnglish
        30·
        2 days ago

        Bleeding money expanding as fast as they could so nobody else got there first.

        Huge capital investment to capture the market, and as you rightly put it, exploit with all of the aforementioned shit.

        But that doesn’t mean they had to go down that route. Income via vaguely targeted advertising has been a standard practice for decades by newspapers, radio stations, and TV channels. They could have improved upon that old model without turning to the evil manipulators and spyware companies they are now.

        Take, for example, DuckDuckGo, this is their model:

        It is a myth that search engines need to track you to make money. The majority of our revenue is from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our Privacy Policy, search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous.

        https://duckduckgo.com/duckduckgo-help-pages/company/how-duckduckgo-makes-money

        • Dpek@lemmy.zipEnglish
          4·
          2 days ago

          Reminds me of royal road

          Think about people asking for a feature to view ad history (what ads they have been served)

          And at least some being willing to pay for such a feature