Exactly. This is like when they publish articles about ‘the best untouched beaches in x country’ and then within a year or two those beaches are swamped with tourists, or ‘nice cheap neighbourhoods in x city’ which are then targeted by venture capitalists who buy up all the housing

Well, this is kind of at least partially the point as the article linked explains.

“With this guide, we hope to ease the pressure on popular destinations by inspiring people to explore more of Sweden’s nature. We hope the idea that there are still places waiting to be discovered will ignite a true spirit of exploration.”