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How much better is it? I am thinking in terms of compression.
I’m seeing reports of a 20-30% improvement in bitrate usage. But the encoders are also still early at this point
time to start the 12 year countdown to ever seeing it in a single consumer product
Yeah until it starts hitting widespread hardware decode support (streaming devices and phones) it’s pretty much just a curiosity to all involved as the only things traditionally powerful enough to software decode these codecs at 4k without overheating are computers and I don’t see that changing.
If h266 gets hw decode support on a bunch of common chips first it’ll be a real blow licensing freedom or not.
It’s a different world, there isn’t much driving VVC like there was for AVC and HEVC. There isn’t a new physical media format, and even the latest OTA TV specification is stuck on HEVC.
It’s going to be up to streaming platforms what wins the next codec race, and a lot of them are betting on AV1 and AV2 for obvious reasons. I don’t see VVC really getting widespread adoption.