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People WANT to make things and profit has nothing to do with that desire. In our grind culture we often can’t help but think how we could turn a profit from our hobbies but that’s a perversion driven by capitalism. People make art, clothes, food, games, movies, music, we innovate with ways to save time or make something easier or more accessible, we solve problems in creative ways, and we do it all without a profit motive. Making things isn’t a problem capitalism solves - it extracts value, it drives greed, it demands growth.
So clearly I take issue with the question of how to get people to make things. I don’t have an easy answer for how we motivate people to do garbage collection or brain surgery without money but I also think we could figure it out if we had any amount of time where we weren’t consumed by trying to make more of it.