They are following what Apple is doing because its whats legal. Apple made their system closed and Google made theirs open. Both got sued multiple times in court and Apple kept winning because they were closed and Google kept losing because they were open. It doesnt take much to see what to do next. They will just copy the Apple model in Europe because its the the one most approved by world courts and governments.

If I remember right, Musk made a comment on this that was around “Once you get enough money, you stop seeing it as money and more like a high score.”