This is it exactly. For a typical new user the things that make them bounce are, in order:
- The difficulty of writing a bootable USB stick and partitioning their drive for installation.
- Hardware support, mouse/keyboard, video, wifi, audio, and webcam being most important for most people.
- A familiar feeling desktop environment.
- An easy to use package installer GUI
The whole discussion of things like immutable, deb, rpm, systemd, Wayland vs x11, etc are somewhere between meaningless and a scary sounding distraction for normal people who are fed up with MS/Apple and thinkng about trying something else.
I use PorkBun. I didn’t have to upload any id, but I pay with a credit card so they do have my name and whatnot. They have a pretty decent API to manage whatever you need.