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The cost in electronic services is in acquisition; the nominal cost to deliver services to a paying subscriber is lower than acquiring a new one.
Yes you would flatten your margin with existing customers by not hiking their rates (or not as much) but pretending there won’t be defection assumes near monopoly–which the US has permitted largely for the last 4 decades.
Cell phone companies made it super easy to leave by only offering good discounts to new customers.
Netflix are saturated, let’s not pretend they need new subscribers
Jesus…
This is a couple years old but:
https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html
The product is the stock price.
Amount of subscribers effects stock price.
They raise price as a reaction to not meeting aubscriber goals.
Which is a short term fix that needs to be done over and over again.