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Most of the time the steam version acts as the “donation button” for many small indie and f2p open source games. It exists for no other reason then to cost money so you CAN buy the dev a beer if you want. Steam is easier, more likely to get people to actually donate, supports more countries, has less restrictions, has less taxes and fees in many cases even with steams cut.
Like its amazingly hard to actually monitize something globally in a reasonable, fair and efficent way. Fucking half the time you spend more money even attempting to do it then it would cost to just let steam handle it. As much as people bitch, moan, cry and whine about various store fronts taking a huge cut it SERIOUSLY is a fucking life saver and EXTREMELY fucking worth it in almost every case ever with basically zero expections.
Sure it would be nice to have it be smaller. But like FUCK man. Iv tried to do it my self. IT SUCKS. I would gladdly pay someone half the fucking profits to deal with all the bullshit for me if i wasnt trying to sell a product to make a living on in. Even then… i would be damn well fucking tempted.