I agree here, this continues to be self inflicted by lifetime players, but is also natural failing of legislation to get involved. After the ESRB in the US formed (since that’s my experience) it seems the government simply handwaved any need to get involved ever even as games came online and marketplaces got added.

Parents similarly cannot simply just know the intricacies of every hobby their kid slides in and out of, and few hobbies are quite as insidious to may or may not allow extra purchases quite like gaming. Not even all millennials grew up as gamers, and can pass off that knowledge. And many more just play fifa with the boys on weekends and just wanted a product that works - they treat it like an online NES. Turned it on and go with no deeper thought or realization of the market it supports.