That’s the thing, other brands will see this and get the same idea.

BMW and Mercedes were the first ones to introduce a subscription to use things already in the vehicle (BMW with the Heated Seats, Mercedes locking engine performance behind a paywall)

Now we’re seeing more brands follow the same example, like Volkswagen locking EV battery range behind a paywall.

With BMW doing this, I assure you other brands will follow. I’m pretty sure Stellantis vehicles have been doing some form of this for a little while.