BMW Is Showing Commercials On Their Car's Dash Screens And They Want You To Think It's A Treat - The Autopian
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You know what would be terrible? Terrible in a sort of dystopian, capitalism-run-amok sort of way? Imagine buying a brand-new, fancy, premium-grade car. From an automaker with a respected name. Like, say, BMW. This is a machine with some status! Let’s say it costs, oh, $61,500, and you’re paying, what, about $1300 a month? Something […]
  • raspirate@lemmy.worldEnglish
    1·
    1 month ago

    I have to imagine that the customers BMW targets probably like ostentatious consumerism, right? Maybe something like “these plebs don’t even get premium ads on their car dashboard.”

    I mean I have no idea. I’m just guessing. They could afford another car, right? They must like it. Or are BMWs only for people that are like the “McMansion” level of rich? It’s not like it’s a Bentley or a Rolls, right? Those are car words. Aren’t those the “old money” type of brands?

    50% of all consumer spending is done by the top 10% of income earners. Maybe BMWs are the bottom of the barrel economy cars for that 10%. 🤷‍♂️