McAfee has always been more of an advertising application than antivirus. A free version would constantly try to scare you into buying it. A paid version always reminds you that you could be paying more to clean your PC, including showing perfectly normal settings as “potentially unwanted“. Even if you pay for all the bells and whistles, you’ll need to click away constant reminders of how good a job it is doing at protecting you.

But, to be fair, the other big names do exactly the same.