A brief recap: a few weeks ago I’d taken the $155,000 Range Rover I was testing out to run some errands with my wife in Plymouth, Minnesota. I was backing out of a parking space in front of my local Kohl’s when four cop cars came screaming up and “initiated a box and pin on the vehicle,” as the police report says. Hands on their guns, the officers ordered us out of the vehicle, patted us down, and eventually told us the Range Rover’s license plate—New Jersey 34 10 DTM—was stolen, they suspected the vehicle itself was stolen too, and they’d used Flock cameras to track me down over the last two days.
The scenario involving my wife and I is just one of many like it. Thomas noted that the system is 99% accurate today, but it’s performing 20 billion reads a month. That 1% error rate, of which I was a part of in June, makes for two hundred million misreads a month.
You think a free to read website is going out and buying $200,000 (and up) cars every day for a 2 week review?
Even at the height of automotive print journalism there wasn’t budget for that.
Ferrari is famous for cutting access to critical journalists. Most companies expect a blend of positive and negative reviews and lend cars to any credible outlet. American automotive media has typically been pretty bad about the PR regurgitation, but that’s a choice they’re making - hiring people to read the PR, not to write their own.