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Failing studios due to their mad rush to build out streaming services, taking on massive debt, and trying to shuffle that debt around. Doesnt help that they don’t pick up movies that are worthwhile and instead try to follow formulas. They want intellectual Property for a long term franchise, park ride, and merch. Consolidation desires IP.
For example on major movies: I saw someone on Nebula say everything that went into making The Barbie Movie was what made it work. But instead of focusing on what THAT was and making a different movie, they immediately start thinking: milk the Barbie movie for a sequel and more merch and a Barbieland.
Point is: they made shitty decisions. I am not sure AI will help because they will still do the above and just pay less people.
At least thats how I see it.
I could see AI being used as a story board, sample scenes, something like that. Beyond that, nah I don’t even want to see it.
The reason that they want franchises to milk is because it’s virtually risk free when one lands, at least for another 2-3 movies/series. They can justify the $200mil cost because it’s guaranteed to make a tidy profit. Without that franchise money, like I said - one bomb and they’re toast.