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Sure they didn’t change much if you ignored all the improvements they made to the platform.
If they didn’t the other competitors wouldn’t be irrelevant today.
They literally cornered the digital sales market from the very beginning with HL2. It has nothing to do with “improvements to the platform”. By the time other companies had the infrastructure to try to catch up it was far too late. If you wanted to sell a PC game digitally, you had to do it on steam.
So much ridiculous counterfactual revisionist history in this thread.
How many years did it take epic to implement a shopping cart for their store? It’s so horrible they’re scrapping the entire store and rebuilding from scratch. Almost a decade and they couldn’t get the basics right.