It happens every couple of decades with AI. Since it’s a broader field than most people think, we have a pretty long cycle of a new development looking exciting, people getting way too excited and optimistic, the development being exactly what it was promised to be, and then people getting disappointed and avoiding anything with the AI label. Then we decide that because we’re used to this new thing, it can be used in stuff as was originally appropriate but it no longer qualifies as AI, because “that’s not AI, it’s just ___”.