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Did you see the part where their revenue was down because fewer ads were being served because people are using their stupid AI summaries instead of searches? God, these people are short-sighted.
You talk about those people who had a close to a search monopoly, and to make the line go up, degraded results so people would spend more time searching (and thus being exposed to ads)?
If you tell someone to look something up you say “google it” even if you aren’t talking about a computer. They had the entire world by the balls and they threw it away on the actual dumbest shit.
They’re betting that they can slowly start incorporating ads into those AI summaries.
EDIT: However that’s a losing bet as anyone can get a local model that can do a search like that without the enshittified model.
The common person is not tech literate enough for that.
On my end, I would love to do that but 1 ram is 10 billion dollars and I was a fool who didn’t upgrade to 32g when I could.
It’ll come back down in a few years. Chinese ram is pretty good too I hear
There’s also been a multiyear trend of dropping ad sales overall, especially with higher quality companies. Meaning they need far more impressions of the same buyers to make ends meet.
They are all experiencing a recession, hidden by the Ai bubble, so the only people buying ads are lower quality scam companies, gambling and other bullshit. These are less sustainable clients that can vanish at any moment.
Ads targetting people who cant afford to buy things are also not super viable.