I used to work in a wine store. Customers would always joke “hahaha i just pick them by the label 😂” and I would always say. That’s not stupid, wine is about aesthetics. Someone who makes good wine will appreciate the value of a good label. And the inverse is true, people with poor taste won’t care about their label, but they won’t be able to make good wine, either.

I’m saying judge a book by its cover. How else are you gonna know what’s in the book without reading the cover??