This could be the case, or could not be. They shared a post on Reddit 19 hours ago from their official account, and I thought it might be nice to share that here, at least to spark some discussion.
They simply shared a post titled:
Shall we? 📦💿
With the following image:

Link to the Reddit post is here if you want to see what others are saying about it!
I think the priority for the business is what people will buy. PCs don’t have disc readers as standard anymore. Now the barrier to entry for physical media is either pay more for a thumb drive or pay a lot more for a disc reader.
What if they adopted the C02 canister model. Slightly joking here, but why not treat the thumb drives as a recoverable container you can get a rebate for reusing?