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I of of the opinion that these sites commoditize women. They take in profiles, they curate and hoard them. They know that men will pay to get access to them, so they put the best “opportunities” behind their paywall. If you don’t pay, you can see them, but have low chances of getting their attention. I presume the same happens to both sides, but regardless of how they operate, they don’t want you to find someone. They don’t make money if you find someone and quit using the app.
They manipulate a population that is hooked on convenience and pretend to offer the same thing. Be a lazy turd and find a hot woman from your sofa. That isn’t realistic, but that’s the pitch. Nobody starts dating thinking “hmm, I want the chunky person who has no other hobbies than swiping on their phone while Netflix plays in the background”. If these apps were at all helpful, they’d tell you to put on some pants, get off the sofa and develop some appealing interests (no, “hiking” isn’t one of them because you don’t actually do it).
Good fucking riddance if this is at all true.
There’s also all the investment in making using the app addictive with all the little dopamine hits of finding something that might be good every so often at random. So when you do meet someone and you’re bored during the commercials in the from you’re watching, what app would give you a little dopamine hit, yes it’s your favourite dating app, run by the same one company as all the other dating apps.