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It sounded paranoid to say that they record with the screen off but here we are.
Fire sticks will use Sidewalk. Roku will strike a deal with Comcast. It’s a matter of who gets caught first and how bad the backlash is. The rest will follow suit.
https://en.wikipedia.org/wiki/Amazon_Sidewalk
https://www.houstonchronicle.com/business/technology/article/comcast-turns-houston-home-routers-into-150-000-5540419.php
Keep in mind, they have to pay for those services, to identify traffic on your tv that’s presumably not registered to a meaningfull address.
FireTV could conceivably do it because they own the ecosystem, but even then, that’s a low-bandwidth network and doesn’t tie you to a physical address, just that the traffic is in your general neighborhood.
They don’t need an address, they have your Bluetooth MAC.
My point is, they’re all trying to create Networks that only they control, and you cannot stop