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They’re betting on consumers being too impulsive and stupid to care, and… they’re probably right. Nothing’s stopped them before, this likely isn’t a new line in the sand for them.
It works until it doesn’t. Companies can push prices for a little while, maybe a whole generation, but one day people decide it’s not worth it and it all crashes down suddenly.
Happens over and over again, could be the new era of PC gaming that Valve is pushing will tip them over, could be a new generation of Nintendo games. Could be a new company from China.
Big players do this every time, then the CEO says “nobody could have predicted that the 6th price hike was the end of the brand!”
Nah, people are stupid generally speaking. I mean, just look at Apple, they are releasing basically the same phone every year with an increasing price tag and the sheeple keep mindlessly buying it.