Put it this way, PRAGMATA (Deluxe) costs:
| US | UK | EU |
|---|---|---|
| $69.99 | £59.99 | 69,99€ |
However, when you compare it with:
| KZ (25465₸) | KR (₩79800) | UA (1999₴) |
|---|---|---|
| $53.10 | $51.35 | $44.65 |
| £40.05 | £38.70 | £33.65 |
| 46,65€ | 45,10€ | 39,20€ |
I mean, it’s like this with AAA games (depending on the publisher and distributor) if they consider regional pricing based on GDP but that’s not always guaranteed. Why does the same cost less in Kazakhstan for example but it’s overpriced in the US for American players (when you include sales tax)?
You must log in or # to comment.
Exchange rates aren’t a complete picture of global economies, you really have to look at the average wages for people living there. If the average person in these countries is making substantially less than the average US/UK/EU consumer, just setting prices based on the exchange rate may result in games being unaffordable. So it makes more sense to price in those regions based on purchasing power, even if they’re making less money per copy sold that’s better than making no money by selling no copies.
Because money is complicated, and it’s priced where they expect that (copies sold) * (unit price) will result in the highest number for each region.
Anybody sane still plays AAA?
The price elasticity varies by market. The publisher makes an assessment of what price maximizes their profits. In addition to that, fluctuations in currency markets can lead to (temporary) distortions of the relative price measured in the same currency. After all, a seller in Kazakhstan isn’t going to update prices daily just because the USD or EUR exchange rate has changed.